Ad Age Marketer's Brief
Lexus goes for younger buyers
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:26:09
- More information
Informações:
Synopsis
Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with a new campaign that looks more like a music video than a traditional ad. He also shares how and why Lexus started using TikTok earlier this year.
