Provoking Your Greatness - Misti Burmeister

The real secret to being a great leader is dating your employees.   The best leaders on the planet sell us on their ideas. We flock to great brands, and the awesome leaders behind them, because we believe them when they tell us how their products will make our life (and the world) better.   Of course, they could never seduce us if they didn’t already know what we want. By learning what makes us tick, they position their product to solve our problems.   Yes, this is basically Marketing 101. But, what does it have to do with dating your employees?   Just like the greatest sales professionals understand the magic inherent in knowing their customers, the best leaders know their employees.   Great sales professionals keep a file on all their customers, and so do great leaders. They know the names of children, spouses, favorite meals, interests, and their underlying motivations. Some even know their favorite color, deep-seated fears, and their shoe size. Yes, their shoe size!   But why? And, seriously, what does th