Provoking Your Greatness - Misti Burmeister

Greatness chases greatness. Companies and leaders in continuous pursuit of evolution (personal/company brand), worry more about keeping up with demand then poaching.   On the flipside, those who hoard resources and acknowledgment wind up losing their most precious assets to the competition.   Sitting in one of the nicest business clubs in Washington, DC, just before the start of an event, Lena, a fellow businesswoman, peeked over her computer and asked, “Excuse me, are you familiar with LinkedIn?”   “I’m no expert,” I said, “but what do you need?”   “If I accept a connection request, can they see my list of connections?”   “I think they can see who you’re connected to regardless,” I said, “But I’m not certain. Why?”   “The person trying to connect with me is a competitor, and I don’t want her marketing to my list. Should I accept the invitation to connect?”   Lena’s question reminded me of the one I’d heard just the day before, from a CEO of a company with a little more than 100 employees—“How do I praise (or