Goldstein On Gelt

In the second half of this week's show, meet Nir Eyal, guest lecturer at the Stanford School of Business and author of Hooked: How to Build Habit-Forming Products. Why do people feel the need to check their emails 50 times a day and constantly dip in and out of Facebook? And what is the Hook Model? How can it help your product to become habit forming, making your business a success?