Let's Fix Construction

Co-founders of Let's Fix Construction, Eric D. Lussier and Cherise Lakeside, open by discussing the movie 'Groundhog Day' and its premise of reliving the same day over and over again is much like construction and how we do the same things over and over again and expect different results: the definition of insanity! Cherise kicks off by talking about how one of her major peeves is the lack of coordination with keynotes on the architectural drawings and the disconnect between the design team and the architectural specifier or whomever is taking lead on the standards. Eric's first Groundhog Day insanity is how the typical building product marketer leads off a typical sales call by regurgitating marketing speak: the age of their company, how they've never had a product failure and how wonderful their warranty is. Meanwhile, they aren't achieving what they should be tackling: ensuring that they answer the questions and delivering the answers that the designer wants to hear. Cherise is able to offer the importance