22 For Life Podcast

Spencer is off this week, surfing in Hawaii and attending his brother’s wedding. That jerk! So, Adam and Dai continue the show by discussing how to target your ideal customer. So many fitness professionals and nutritionists have a hard time finding the right clients to serve, and Dai tries to bridge that gap by teaching them the marketing and business aspects of the industry. The biggest questions you have to ask yourself are these: Who is your ideal avatar, and how are you different from everyone else in your industry?   Key Takeaways: [1:55] Dai just finished wrapping up and attending the Canfitpro event. How’d it go? [3:55] Dai talked about the marketing and business aspects to personal training. Personal trainers just aren’t educated in this area! [4:30] Nutritionists are also finding the same problems. [6:10] You have to be online and easily accessible in this day and age. [8:45] Who is your avatar? [9:05] If you’re having trouble producing content, it means you don’t know who you want to ideally work wi