How To Sell Show
HTSS59 - Money is emotional and it leads to objections - Scott Sylvan Bell
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:13:02
- More information
Informações:
Synopsis
Money is emotional and creates objections You will hear the phrase people buy with emotions and justify with logic. What is important for you to know is that the emotions doesn’t go away after the deal is made. There is hopes and feelings what has been presented will be accurate. The expectations are set for the performance of the good or the product. The 5 elements of a purchase When someone makes a purchase there are 5 things that could be included in the deal. You will want to take a look at: Time Effort Energy Risk Status Buyers want to be made whole when they buy from the promises made. Indemnity is a term from the insurance world and it means to be made whole. A buyer wants to know their purchase is worth the money they have spent. The risk reversal solution The question is if there is a problem how hard will it be to get the money back. This is why people search for 100% money back guarantee Even with risk reversal there is still a hesitancy to make a purchase. For consumers money buy