How To Sell Show

Objections in sales and the Gamblers Fallacy Problem When it comes to buyers making decision and giving you objections you may be dealing with a Gamblers fallacy or another version of it. The Gamblers Fallacy is where someone makes there decisions based upon erroneous information. The information used is biased because of previous outcomes that are not standard. A Gamblers Fallacy does have implications on decision making and or objections. Your buyer may decide to make poor decisions and then defend them even in the face of good information.  They could have made a purchase with bad products and services and even leave good reviews. There is a certain level of justification even with poor quality or service. The buyer has to protect their decision. This is a combination of gamblers fallacy and a form of protection for the buyer.   The buyer may use catch phrases is something like: We spent so much to get here it would be shame to waste the money Things will get better, I know they will I just have to g