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How to build mental toughness in sales and business Its not a matter of if but a matter of when problems will happen. You do need mental toughness in sales and in life. How you prepare for your future challenges really do matter. The bigger the goals the bigger the challenges and learning curve.  Know you will live though all of the emotions in a day when things go right as well as when things go wrong. Adversity cant be hidden from People avoid adversity in life, they try to stick in a few emotions they avoid “Embrace the suck”.  The problems we have are necessary for growth, the more you tamper down your problems the less possibility of growth.  Most people don’t run towards pain the run from it. Salespeople and Entrepreneurs by default run towards problems while everyone else hides. Most people use the fog of emotions as an excuse, they look for the story they can tell so they don’t have to deal. Most people get caught up in the story where they could have but didn’t.   How to deal with adversity in