Impact Pricing

Benchmarking Competitors' Prices: Is It Worth the Effort with Monica Sinha

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Synopsis

Monica Sinha is a Price benchmarking Lead and Senior Manager at Capgemini. She has over 15 years of experience in the Finance sector which includes experience with the business finance team of Tech Mahindra, the commercial management office at Accenture, brokerage department at Karvy Computershare Pvt. Ltd., and corporate finance department at Tata Finance Ltd. In this episode, Monica shares how benchmarking increases your confidence in winning deals. And she also talks about when benchmarking truly becomes helpful -- that's when teams work together to truly connect with the customer to attain the best possible final price for a quote.     Why you have to check out today's podcast: Find out how benchmarking helps validate the final price Learn how benchmarking helps increase your chance of winning the deal Find out how you go through benchmarking the competitors' price and the nuances that are involved in it   "When you are in the pricing line, then I think you need to have a very holistic view. We just can