Impact Pricing

Jeff Robinson is the CEO at Revolution Pricing LLC and Author of Price for Growth! In this episode, Jeff shares how pricing should be a strategic effort in driving a company's growth. He talks about how pricing executives should think in terms of long-term margin, having growth precedes profit.   Why you have to check out today's podcast: Find out why pricing people should be at the front and center in driving value conversations for strategizing a company's growth Learn how to look at the customers' value long-term and generating profit for life rather than looking out for profit for a year and ruining your long-term profit Discover the two macro goals of pricing so you think of it as a long-term profit-generating engine   "Think about the growth aspect of your business before you think about the profit aspect of your business. Think about the engine of growth before you think about harvesting profits." - Jeff Robinson   Topics Covered: 01:31 - How he started his pricing career 02:34 - Sharing his story of