Service Academy Business Mastermind

Website link: https://www.sabmgroup.com/pete-canalichio Pete Canalichio (USNA '81), the global authority on brand expansion, is on a mission to help brands become more alive in the hearts of those that experience them. He does that by helping them write a better story through compelling content, inspiring platform talks, in-depth consulting and workshops, and practical tools. Pete considers it a privilege to use his experience in global brand licensing and expansion at admired organizations such as Coca-Cola and Newell Rubbermaid to help his clients and their organizations reach their full potential. In this episode, Pete and I discuss: How he helps companies create licensing agreements to expand the impact of their brand His proprietary LASSO framework that helps companies expand their brand globally His experience from writing a book and how it has helped him win more client engagements Connect with Pete: Pete on Linkedin PeteCanalichio.com Buy Pete’s book: Expand, Grow, Thrive If you found this episode