Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"Perseverance. Attitude. Knowledge." - Eder Holquin About: Eder Holguin- Founder of Ideal Media Inc. Overview: Eder Holguin takes us through what it was like growing up in streets of Columbia and his experience immigrating to America. He also shares with us how he became an entrepreneur at such a young age, and what the steps taken to to build a successful career. Highlights: Background: Eder grew up in a rough neighborhood in Columbia, and actually ran away from home at the age of thirteen. During that time, Columbia was the most dangerous place in the world. Eder ended up living in a small garage where he slept on cardboard boxes and spent all day selling cosmetics door to door which was the start to his entrepreneurial journey. As a young child, he was very shy and had to learn to develop his communication skills since selling was a matter of life or death for him. He knew that if he didn't seem pleasant people would not buy anything from him, so he had to learn how to be motivated, happy, and withstand