Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"I don't let my business run me, I run my business." "If you have the determination to start and run your own business, then you can have the determination to run it the way you want to run it."- Robert Sofia About: Robert Sofia- Co-Founder of Platinum Advisory Strategies Overview: Robert shares details about his company, Platinum Advisory Strategies- and offers helpful advice for those thinking about breaking into the entrepreneurial world. Highlights: Background: Robert is a long-time public speaker, and hard worker who skipped undergraduate school and worked his way up in the business world where he eventually settled into the marketing/branding scene. In his twenties, he worked for Ford Motor Company where he actually developed a program for them to help build brand loyalty. It was promoted heavily at the Ford dealership where he was working, and then Ford adopted that for their entire company. The experience he gained at Ford leveraged him for more opportunities throughout the years up until he decide