Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"Never underestimate the power of networking." About: Katy Lynch- CEO of Techweek and Former President and CEO of SocialKaty Overview: Katy Lynch is a bright and determined entrepreneur that took her social media startup company from one to twenty-five employees in four short years. She shares with us tips for branding your company online as well as her plans as the new CEO of Techweek. Highlights: Background: Originally, Katy is from Edinburgh, Scotland. At the age of 16, her family moved to the U.S. Katy decided to head back to the UK for college but afterwards came to Chicago where her business career exploded. How SocialKaty Started: 7 years ago, when Katy first moved to Chicago, she worked for a well-known travel company. While there she was the head of social media and managed everything on her own for over two years. During that time, Katy built up a strong social media reputation and was asked to speak at events. In 2010, she decided to start SocialKaty where she consulted companies on how to navig