Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"Your target audience is not a demographic, it's a mindset and a problem." - Sarah Peterson About: Sarah Peterson- Founder of Unsettle.org Overview: Sarah Peterson is an entrepreneur, traveller, and writer from Vancouver, BC Canada. She is the author of Unsettle.org, where she helps people stop settling for work they don't love. Sarah is focused on what she is passionate about. Through that passion, Sarah has created a successful company where she teaches entrepreneurs how to stop settling in their career. During this interview, she shares some insightful tips on how to find your niche, your target audience, and why you shouldn't use ads to make money from your blog. Highlights: Before Unsettle.org: Prior to Unsettle, Sarah worked in HR, and was a finance blogger by night but it was not something she was completly passionate about. It didn't gain as much traction as she wanted in the 4 1/2 years she worked on it and she felt limited in her ability to travel and work on what she really wanted to do. So, she