Outlier On Air | Interviewing Founders, Disruptors, & Mavens

211: Vance Morris Interview - Systematic Magic

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Synopsis

"It's far more expensive to attract a new client than to retain one." - Vance Morris About: Vance Morris - Walt Disney Resort Management Alumni, and CEO at Deliver Service Now Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the GKIC 2015 Marketer of the Year. Overview: Vance shares his long-time experiences of working with Disney, their failures and successes, and what he's doing now with Direct Response Marketing. Highlights: Background: Vance started working at Disney in the 90's as a food and beverage manager and later opened up the yacht and beach club resorts. Then he spent 5 years managing night clubs (another Disney experience). Eventually, Vance left Disney and worked for a number of companies in the restaurant ind