Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"Tune into your ideal client...who are they, what do they want...and where are they online?" - Liz Lockard About: Liz Lockard - Marketing Consultant, SEO and Google Analytics Expert Overview: Liz is an SEO/Marketing pro who is here to make your online presence a smoother ride. Throughout this interview, Liz provides us with some insight tips, tricks, and how we can fix mistakes we may be making with our websites. Highlights: Background: Liz's business background started as an in-house marketer for a corporate law firm. Once Google analytics stepped into the scene, her marketing department took notice and handed her that responsibility.  How Liz Can Help: Liz helps those who are ready for help. She tends to work with smaller teams.  Focus on SEO and Google Analytics: Liz tends to work better with service providers who have already bought into the idea of maintaining a blog, and producing content. She loves working with many different types of niche companies, and has a unique approach to each client need. Wh