Outlier On Air | Interviewing Founders, Disruptors, & Mavens

“Adapt or die!” - Thomas Dyches Thomas Dyches - Co-Founder & CMO of Generation Labs An accomplished artist as a child, Thomas has always had a talent for producing designs that offer a unique perspective. He is the consummate creative, an idea guy, who goes by the moniker “The Firestarter.” In 1998, Thomas earned his degree in Multimedia & Graphic Design. He designed his first website that year and has been designing sites ever since. Throughout his career he has developed expertise in numerous fields. He strives to marry the artistic side of his brain with his other love—marketing—specifically for SEO and Social Media. Recently, he managed the social campaign of the nation’s largest animal-control network. Thomas is constantly learning new technologies. “Adapt or die!” he says. Most of his career has been spent as an entrepreneur but he served for a time as a production manager for Quebecor World Inc. which is the largest tabloid printer in Canada. He has been the head of design and marketing on a