Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"I found that as business owners we have a tendency to do the things we like to do instead of the things we always need to do." - Heather Osgood / / Heather Osgood - Founder & CEO of True Native Media / / Heather Osgood is a serial entrepreneur, with a passion for living outside her comfort zone and a system for continual self improvement. Starting her career in Advertising Sales she quickly learned what it meant to be a business owner, seeing the failures and successes of hundreds of small business owners. Her training and knowledge in sales and marketing created a strong foundation for the development of her trade show production company which she owned for over nine years and just recently sold. / / The sale of this business and the knowledge that she gained from the highs and lows of operating that company allowed her to intimately experience the challenges that every entrepreneur faces, wanting to do too much with too little money and too little time. Struggling through the great recession in busines