Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"I believe the creation of consistent and reliable standards for marketing measurement is the single most important business issue of this decade." - James R. Gregory James R. Gregory is the chairman of Tenet Partners, a global brand innovation and marketing firm based in New York. With 40 years of experience in advertising and branding, Jim is a leading expert on brand management and is credited with developing strategies for measuring the power of brands and their impact on a corporation's financial performance. Most notable of the tools that Jim has developed is the CoreBrand Index® (CBI), a quantitative research vehicle that continuously tracks the reputation and financial performance of over 1,000 publicly traded companies across 50 industries. Jim is a frequent speaker on the topic of the financial benefits of communications and brand management. Recent speaking engagements include The Conference Board, the Association of National Advertisers, and the National Investor Relations Institute. Jim has writt