Outlier On Air | Interviewing Founders, Disruptors, & Mavens

Ep 364: Brian Lischer Interview - Creating Brand Authenticity

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Synopsis

"We’re an eclectic group of creative professionals obsessed with brand experience." - Brian Lischer Brian Lischer - Founder and CEO of Ignyte Brian Lischer, Founder and CEO of Ignyte, is an entrepreneur, author, speaker, and brand strategist. He is a leading voice on a range of issues, including the psychology of branding. Brian founded Ignyte, an award-winning branding agency, in 2013. After working for more than a decade in marketing and design, he decided to put his passion for behavioral sciences to work by helping brands discover and express their authenticity. Under Brian’s leadership, Ignyte has grown into a highly sought-after agency that transforms brands around the globe. Brian works closely with the agency’s key accounts to ensure optimal positioning and authentic brand experiences. Brian studied psychology and communication at the University of California San Diego. A frequent blogger, speaker, and columnist, Brian has written for publications including Forbes, Huffington Post, and Brand Quarter