Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"It really doesn’t matter how many people see your logo if they don’t remember it." - Brian Halley Brian Halley - Branding Expert of Right Think Brian Halley is the founder of Right Think, a company dedicated to helping small businesses access the secrets of branding that have traditionally been only available to big brands with big marketing budgets. In order for small businesses to gain ground and grow in today’s overcrowded marketplace, it is imperative that business owners receive a sound branding education and apply branding principles to their businesses. With 20 years of design experience, working with brands like Reebok, Nordic Track, Harry Potter, Jelly Belly and the NBA, and building his own brand from scratch, Brian brings extraordinary value to small businesses by helping them understand that a brand is much more than a logo, and how creating a brand strategy based on his 4 Pillars of Branding, will advance a brand visually, drive effective, targeted marketing plans and guide important business