Side Hustle Teachers

When you’re a side hustler, creating content to grow your business is essential, but there may be a piece you’re missing to really get the biggest return on your investment. What is that missing piece? Purpose. Creating content purposefully means that not only does it provide value to your audience, but it also deliberately helps build your authority, strengthens your relationships with your audience, or actively sells your product or service. Before we start digging into the 3 primary purposes of your content, let’s clarify what type of content we’re talking about. For today’s purposes, content refers to your weekly blog post, podcast, or video episode. Social media is a horse of a different color that we’ll talk about another day. Purpose #1: Build Your Authority Content that builds your authority is created to help your audience see you as an expert in your field. You want these posts or episodes to show off your wealth of knowledge and create the belief that you are the person that can help them solve the