Auto Retail Live

Do you really know how car buyers go from needing or wanting their next car to the final purchase? In our latest Auto Retail Live broadcast, we investigate the customer journey and the role marketing plays in this process. Coinciding with the launch of our latest report Winning and retaining customer in an always-on world, this webinar will examine consumer buying behaviour, the processes and technology involved, attribution and tracking, brand advertising and wider marketing trends both inside and outside automotive. As an added bonus, anyone who attends the webinar will be able to take advantage of the discounted rate for the report of £265, should they wish to buy a copy, rather than the full rate of £395. On the panel for the 40-minute webinar on 6 July will be, Philip Deacon, head of marketing, Marshall Motor Group, Sam Luscombe, head of innovation at award-winning Luscombe Motors, Cambria’s marketing director Ian Godboldand Phill Jones head of eBay Motors Group. All panellists will be available live