The "daily Call" From Option Alpha: Options Trading | Stock Options | Stock Trading | Trading Online

Hey everyone, Kirk here again at Option Alpha and welcome back to the daily call. On today's call, we are going to talk about the AAII sentiment survey, basically what is it and should you care about it, should you follow it. This is something actually I've known about for a long time. If you're in the investing space, undoubtedly, you’ve probably come across AAII which is the American Association of Individual Investors. They have a huge following. They’ve been around since basically I think the early 1980s. They’ve been basically publishing this reading on sentiment survey of all of their members and basically what happens is that each week, AAII asks all of their members this simple question. They do it through online surveys and polling and they remind people to do it. Obviously, you have to take that with a grain of salt that it’s only from one community, but it’s probably a good breath of indication because most people who are part of AAII are probably wealthy, probably have some money to spend or proba