Powerful Nonsense - The Millennial Podcast For Entrepreneurs, Artists & Creatives

7. Why You Need To Sell Emotions Not Credentials

Informações:

Synopsis

In this episode Cem and Wayne discuss the importance of selling the emotions that come with what you do/provide rather than exclusively promoting your accolades and qualifications. They discuss how connecting with someones pains and desires can yield better results and create customers or employment.