Entrepreneurs And Coffee

9: Define what your are NOT - The Second Rule of Brand Building

Informações:

Synopsis

Interested in going from wantrepreneur to entrepreneur without quitting your job?  Let's chat! Where da coffee at, son? I really hope you enjoyed the last episode in this series where I shared Rule number one of Bobby Hundreds’ 10 Rules of Brand Building. As before, you can find the full article at thehundreds.com. Today, we’re gonna rap about Rule Number 2, but first I want to remind you to go to entrepreneursandcoffee.com/ask and ask me a question for Free Q&A Friday tomorrow.  We have a few ready to roll out but I can’t wait to hear YOUR question to go to entrepreneursandcoffee.com/ask and leave me a question. It takes 30 seconds and I can’t wait to feature you on the show!   We’re going to talk about how to do it well, and how to totally screw it up.  I’ll also give you a case study of how a company worth $1.65 billion is totally messing it up as well.  So it’s not just us little guys that can forget this one. If you loved joining me for a cup of coffee as much as I did, please subscribe on iTunes and