Insights With Trent Munday

The Bottle Cap Challenge has quickly become a viral sensation. We've seen MMA Fighters, Celebrities, Movie Stars, all sorts of people posting videos of them doing a roundhouse kick to remove a bottle cap. Jen Hickman saw that and said, 'We could do that in the Spa.' So she did! It's a great example that just about any business can leverage the power of virality of meme like this on social media.   #bottlecapchallenge #memes #socialmedia #viralvideos