Insights With Trent Munday

The SWOT Analysis has long been used as a tool for businesses to assess where they're at. Strength - Weaknesses - Opportunities - Threats But there is a fundamental flaw to this process... It relies on Self-Analysis. And that means there will always be an inbuilt bias. Companies will overestimate their Strengths & Opportunities and underestimate their own Weakness & Threats. #SWOT #businesstools #analysis #businessanalysis