The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

TSE 1210: How To Seize Attention and Build Trust in a Busy World

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Synopsis

How to Seize Attention and Build Trust in a Busy World    As salespeople, we look for ways to seize attention and build trust. While prospecting and building trust among clients is critical, it’s also one of the most difficult tasks in sales.  Ron Tite is the founder and keynote speaker of the Toronto-based agency, Church+State as well as the author of Think Do Say: How to Seize Attention and Build Trust in a Busy, Busy World.  Being an executive creative director at a large multinational ad agency, Ron has extensive knowledge about traditional agency marketing, advertising, and design. In addition to that, he’s also an experienced comedian, using that in his own entrepreneurial journey. Ron is also  an investor who appreciates the need for sales to do business.  The desperate need for attention  Salespeople are looking at the ecosystem correctly but are using the wrong tactics to make a breakthrough. They’ve been chasing metrics that don’t deliver to build long term businesses.  There are so many thought le