Women Worldwide With Deirdre Breakenridge

Farrah Bostic, the founder and head of strategy for The Difference Engine, an insight-driven product strategy company joins Host Deirdre Breakenridge on Women Worldwide. They help businesses to test assumptions in a continually changing world - about who your customers are, what they want, and why they want it - and build a repository of customer intimacy into a tangible business asset. On the show, Farrah discusses why "People Lie" when it comes to their research responses and what researchers need to do to prevent this from happening. She also shares her thoughts on gender and research and how companies, in some cases, are not properly targeting women and men. As a business owner, Farrah offers her advice on the qualities that make a successful entrepreneur and what other professionals can do to tackle their toughest obstacles in business. A little more about Farrah Bostic … Farrah's expertise in digital strategy and design; technology, web, and mobile trends and product and service design ensures her clien