Women Worldwide With Deirdre Breakenridge

Most business owners know the importance of curating, creating, and sharing standout content. And yet 70% of marketers lack a consistent or integrated content strategy.   Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Plus he’s a speaker, podcaster, and the author of five books, including his latest, Killing Marketing coming out in September. If it wasn’t clear at this point: Joe is a serious content expert.   Follow along as Joe contemplates the wild ride of building a business, explains what’s wrong with marketing today, and offers his one-of-a-kind advice for revamping how you communicate with your customers.   In This Episode A way to approach new business ideas that decrease your risk Why it’s time to kill marketi