Women Worldwide With Deirdre Breakenridge

Today we are focusing on shifting ahead in business. Trying to stay ahead of your clients’ needs can seem like a never-ending feat. We are constantly watching, shifting, moving, and trying to remain relevant in the worlds of our customers. But, there are so many changes in technology and media, that we are seeing wide shifts in consumer behavior. So we have to be flexible and adaptable. Helping us tackle this issue so you don’t get stuck is Allen Adamson.Allen is a brand strategist and entrepreneur. He is the founder of Metaforce, a firm dedicated to helping businesses diagnose growth strategies and nimbly execute programs in the face of change and market evolution. Allen is also a co-author of the book Shift Ahead: How the Best Companies Stay Relevant In a Fast-Changing World, which we will be discussing here today!Stay tuned to learn more about the landscape of successfully shifting ahead, and hear some helpful case studies and some cautionary tales from Allen’s book!   In This Episode About Allen Case Stu