Women Worldwide With Deirdre Breakenridge

Without change business owners will become irrelevant. Change is all around us, but it’s never easy whether in your personal life or business life. Entrepreneurs who are able to embrace change and integrated thinking are the ones who create opportunity. I have the perfect guest today, to talk about change and her journey going through change. Gini Dietrich is a Women Worldwide alum and the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is a speaker, award winning blogger, and we are fortunate to have her here today to share her story. You can find Gini Dietrich here: Gini on Google+Spin SucksSpin Sucks: Communication and Reputation Management in the Digital AgeMarketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital EraInside PR PodcastSpin Sucks Pro@ginidietrich on Tw