Women Worldwide With Deirdre Breakenridge

Jaime-Lee Fraser is a business growth expert who develops professional companies into market leading brands. She is also the co-founder of Kwired a branding and acquisition readiness firm. Jaime-Lee has coined the acronym CAUSE which stands for connection, authenticity, uniqueness, storytelling, and emotion to build brands that really stand out. Jaime-Lee stands out with her own unique story. She was vacationing in Bali in 2002 when she ended up being surrounded by flames after the building that she was in was bombed. She used this as motivation to thrive as opposed to living in fear. We talk about being your true self, building brands that get noticed, authentic storytelling, masterminds, personality types, and even using the Wim Hof method to sit in a bath of ice. Show Notes: [03:31] Jaime-Lee was in a bombing attack in Bali in 2002. She wasn't harmed physically. She was trapped in a burning building. It was remarkable how everyone wanted to help everyone else survive. [04:50] She came out the other side b