Side Quest Podcast

In this episode I interview JC Deen.  JC is one of the smartest and most talented coaches in the online world.  As he states on his website he takes a "No BS-Approach to Looking Great Naked."  His book Stay Leaner, Longer is one of the best books on habits, exercise, and nutrition with a good helping of great science that I have read in the last couple of years.   He has a new book/program out and this time he designed something specifically for women.  Hot Bod is his No-BS approach to women's fitness.  He has developed a great product that not only provides amazing workouts but provides motivation and access to a community of peers going through the same program. In this episode we discuss: Stay Leaner, Longer Hot Bod What made him design a project for women Gimmicky marketing towards women on fitness results His goal to create a community that keeps women engaged while they are on the program Coach Stevo’s influence on his work The importance of the back and forth among groups How groups help keep you sup