Maharajas of Scale

Episode 32: Scaling a News Startup in India in the Age of Sensationalism: Anuradha Kedia of The Better India

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Synopsis

If you are an entrepreneur wanting to make a difference, the question is - what are the challenges in scaling a News Startup in India in the age of Sensationalism.  Anu and Dhimanth began The Better India as a blog, they have stayed true to their roots of bringing a balanced perspective and news about what is right about India. More than a decade later, their monthly audience has touched 70 million. This is their story of how they did it!