Legal-ease For Entrepreneurs: Empowering Creatives About The Legal Aspects Of Running A Business

Ep. 46 – Kendra James of Finance Femme Shares How to Use Your Finance Metrics To Grow Your Business

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Synopsis

Today I’m chatting with Kendra James, CEO and creator of The Finance Femme, a premier finance consulting firm for women entrepreneurs.  Kendra integrates her corporate experience, extensive entrepreneurial knowledge to help women run their business with the confidence of having a full-time CFO.  Upon graduating with a degree in Finance and accounting, Kendra spent 10+ years working for companies like GE managing over 2 billion in sales and 200 million in expenses.  She spent thousands of hours inside or preparing for, Executive Boardroom meetings.   But, a random conversation with the business owner of a boutique garnered Kendra her first client.  The boutique owner was on the verge of losing her business because of her finances and Kendra was able to help her get things under control.  It was through that experience that Kendra discovered a passion for helping small business owners with their finances. Kendra and I discuss her own entrepreneurship journey, how she went from not defining her target audience t