Purpose In The Youth

Brandin Cohen is the CEO and founder of Liquid I.V., a water additive that uses Cellular Transport Technology (CTT) to deliver hydration to your bloodstream faster and more efficiently than water alone. Today they’re in 20,000+ stores nationwide. Born and raised in Manhattan Beach, CA the combination of both his father instilling work ethic and his mother teaching him to care for people has greatly influenced who he is today. With an almost full ride golf scholarship to Loyola Marymount University, he visioned making it the PGA someday. During his senior year, Brandin dealt with a shoulder injury and he refocused his time into business. He ended up winning Entrepreneur of the Year at LMU after helping send 20,000+ meals to Haiti after the 2010 earthquake. With wanting to help hydrate people more efficiently, Liquid I.V. was born. What started in local spin studios then went into 1 Whole Foods, then 12 and continued to rise to where they’re today. One of the biggest entrepreneurial lessons he’s learned thus fa