Purpose In The Youth

Jake Kassan is the Co-Founder of MVMT. When rocking their watches, sunglasses or premium accessories, they want people to be inspired to live life on their owns terms and do what makes them truly happy. With quality, minimalist designs at radically fair prices, they’ve created an absolute monster that was recently acquired by Movado Group for $100 Million. Born and raised in Valencia, CA, Jake was focused on building businesses from a young age. At 16 he launched his first business, Nitelife Designs, and was making over $10k a month. Only one year into community college in Santa Barbara, CA he dropped out to work-full time. Eventually that business failed, he worked valet until he launched his second business, Glow Threads, which he eventually sold. Wanting to create a watch brand that was affordable, he and his business partner Kramer Laplante launched MVMT. What started in their apartment has grown to a team of 40+. What’s changed the most about him within the past 5 years since launch is realizing that eve