Purpose In The Youth

Today we’re getting an inside look at MVMT’s office in Playa Vista, CA with their Brand Director Blake Pinsker aka "Blakey P" for Episode 4 of What They DON’T See.  Originally from Valencia, CA, Blake got a message from MVMT’s Co-Founder Jake Kassan (Ep 113) with an opportunity to help build this watch brand from the ground up in 2013. Having just recently graduated from San Diego State University and bouncing from job to job, he jumped on the opportunity and went all in. One of their early brand building strategies was to work with creatives that lived their philosophy of living life on your own terms. They’ve built some incredible relationships with content creators Sam Kolder, That One Blond Kid (Ep 71), Matt Komo (Ep 105), Jacob Riglin (Ep 108), Rory Kramer (Ep 110) and more. Fast forward to August of 2018, MVMT announced they were to be acquired by Movado Group for $100 Million. Today they now offer eyewear and jewelry for both guys & gals.  To learn more about Blake’s story, check out Episode 87 - F