Purpose In The Youth

Today we’re getting an inside look at Liquid I.V.’s Office in El Segundo, CA with CEO & Founder Brandin Cohen.  Liquid I.V. is a water additive that uses Cellular Transport Technology (CTT) to deliver hydration to your bloodstream faster and more efficiently than water alone. In the fall of 2012, Brandin started in a local Whole Foods and would sell the product one stick at a time. Today they’re in 30,000+ stores nationwide. Their mission : Change The World. For every purchase of their product they donate a serving to someone in need around the world. As of today, they’ve donated 1.54 Million servings of Liquid I.V. With the help of music mogul Scooter Braun, back in July of 2019 they announced their $5 Million celebrity-backed funding round which included Demi Lovato, Kevin Hart, Kendall Jenner, Hailey + Justin Bieber, Gary Vee, DJ Khaled, Yes Theory, Jake Kassan and more.  To learn more about Brandin’s story, check out Ep 99 - Fast Failures Are Wins and Groupisode 3 - Burn The Ships. - If you enjoy this