Connections Leadership Series Podcast

In our latest podcast, we spoke with Howard Handler, Chief Marketing Officer of Major League Soccer. Handler shared his marketing journey, how he defines leadership, and the power of having a mission.  Here are our top three favorite highlights: On leadership. “At summer camp, we would do wilderness trips, canoes, packs. We would be out in virgin wilderness and we would have to read maps, make our way, find campsites, [and] figure out how to protect ourselves from the elements… Sometimes the weather could be pretty troubling and we were just kind of there and were in a position to try to figure it out… You would learn who was going to lead, who was going to follow, [and] what role everybody was going to play… I learned what effective leadership might look like, who showed grace under fire, who was flexible, who was creative, and I tried to model some of my own decisions after that.” On having a mission. “[T]he people that distinguished themselves to me were the people that had the greatest leadership skills,