Connections Leadership Series Podcast
Ep. 21: Jim Stengel, Fmr. Global Marketing Officer, P&G & CEO at The Jim Stengel Company
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:08:32
- More information
Informações:
Synopsis
It’s one thing to be the Chief Marketing Officer of a large business but another thing to be the CMO of the world’s largest advertiser, P&G. I really enjoyed my latest interview with Jim Stengel who is the founder of The Jim Stengel Company and prior to that had a very successful career as the Global Marketing Officer (GMO) of P&G. In his seven years as the GMO, the company doubled its revenue. In today’s terms, the revenue he brought in during his tenure is equivalent to the revenue of approximately 30 AirBnBs. He has received more awards and recognitions than one could ever dream of. From being named onto Fortune’s Executive Dream Team to being the number one power player in marketing by AdAge through 2003, 2004, 2006 and 2007. If there’s anyone who has reached the pinnacle of advertising and marketing, it’s Jim. What I took away from my interview with Jim was not all of the things that he accomplished professionally, but the importance of being a good human being. He’s incredibly humble and down to