Game Change: Business Of Massage Therapy

46: Powers of Persuasion

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Synopsis

How does one go about developing their ability to persuade someone to invest in your company, or the products or services you provide?   6 Principles of Persuasion:   1. Reciprocation - People respond better to a mutual exchange 2. Consistency and Commitment - write it down to make it stick 3. Social Proof and Social Media - This is a huge part of today’s culture and a necessary one 4. Knowing Your Subject - People gravitate towards others that have the same interests 5. Authority - What do people get advice from you about? You may be an expert and authority! 6. Scarcity - You want people to act immediately and have a limited time offer!       Use these principles with the highest integrity so that you can maintain your reputation!