Startup Grind

How to Build a Brand like Google with Lorraine Twohill (Chief Marketing Officer @ Google)

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Synopsis

As Google’s Chief Marketing Officer, Lorraine manages a global team responsible for telling the evolving story of Google’s brand, driving revenue growth, and bringing Google’s products to life for billions of users every day. Her teams focus on Google’s core products, including Search, Maps, Photos and the Google Assistant; Google’s Platforms, such as Android, Chrome, Play and YouTube, and support the company's new Hardware division. Lorraine was responsible for driving Google’s social impact focus on education, economic opportunity and inclusion, and for the company crisis response strategy. Previously, Lorraine led Marketing for Google in Europe, the Middle East and Africa. Lorraine graduated from Dublin City University with a joint honors degree in International Marketing and Languages. She has been named Adweek’s Grand Brand Genius, Business Insider's Most Innovative CMO, one of the world’s 50 Most Powerful Moms, and most recently Cannes Creative Marketer of the Year. A native of Ireland, Lorraine lives i