Less Work, More Flow

Today Noz Urbina and Cruce Saunders talk about the difference between Customer Experience Management (CXM or CEM or Digital Experience Management) and Content Management.  This discussion features definitions of CXM/CEM, Content Engineering, Session-based Analytics, and lots of other fun omnichannel personalisation and adaptive content stuff! How can you effectively adapt content and segment your audience without having users log in or even register? Also, a horribly embarrassing misuse of the term "annals"! Cruce is founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce brings more than 20 years of experience focused on content delivery technology and intelligent content. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on multichannel marketing, content engineering, content asset valuation, intelligent content, machine learning, AI, cognitive systems, customer experience platforms, and digital matur