Package Your Genius Personal Branding Podcast

I'm a collector - and have always been. You could call me a digital packrat, and I couldn't argue with you. By that I mean, I don't let content go to waste - as much as possible, I create shareable nuggets from whatever I have to say. No one does this better than Gary V - his entire life is content, and he approaches it as such.  But for you or me, how can we start building a brand library, and how can it help us? For me, making sure to create content that creates a hyperlink has been key to growing my searchability over the years. If you google my name, there's a lot to find, and that's by design. I may not have one million followers, but I have million dollar SEO.  Being searchable online helps clients find me, and has helped corporations begin the process to bring me into speak. But it's because I don't "throw away" my best ideas on Instagram stories or Snapchat. I create a record and a library by putting them here, on the podcast or on the blog. Whenever I can, I'm looking for ways to create a hype