Package Your Genius Personal Branding Podcast

In my book Package Your Genius, I break a successful personal branding process down into 5 steps - get clear on your genius, make the case for what you bring to the table, define your big ideas, make yourself visible, and last sell yourself.   Today I want to dive a little more into that first step - getting clear.   In terms of getting clear on your genius, I've talked a lot about following your energy and assessing what information your energy is giving you. Typically, the work we find energizing is linked to our most purposeful work - this is the internal way we can assess which path to take. The other way is looking at external factors, or what the world is mirroring back to you in the questions you hear most often or the requests for help you regularly receive.   But lately I've been thinking about two other questions you can use to zero in on what you're meant to do, or at least what you can package and make money from right now.   The first thing is to think about what you've been able to successfully